![]() ![]() Another 32% expect to be “affected next,” anticipating more financial impact down the road. On the financial side, 24% of shoppers indicated they’re “affected now” by the pandemic, meaning they were laid off, can’t work or are vulnerable to COVID-19, Kantar reported. Forty-nine percent of respondents said their overall stress and anxiety levels are high or very high, due to worries about physical, financial and/or emotional health. Stressed consumers are the reason for the sudden change, the study explained. “Never in modern times has shopper behavior shifted as quickly and dramatically as it has during COVID-19,” Kantar stated. What’s more, 60% of online customers tried home delivery for the first time, while 42% used curbside service and 39% in-store pickup for the first time. Twenty-six percent of shoppers polled used a new online fulfillment method since COVID-19 began. The troubled in-store conditions when the coronavirus pandemic started led to a “massive trial of new fulfillment methods,” Kantar said. Consumers named Target (20%), Walgreens (14%), Dollar General (14%), Family Dollar/Dollar Tree (13%), Lowe’s (13%), Aldi (12%), Costco Wholesale (12%), Amazon (12%) and Walmart online (11%) as the new retailers they planned to shop. The top product purchases cited by consumers were toilet paper (41%), frozen foods (40%), dry/canned goods (38%), cleaning products (36%), water (36%), fresh meat/seafood (35%), fresh fruit/vegetables (34%), dairy (32%), bread/bakery (32%) and cereal (31%).Īmong respondents, who were polled from April 3 to 7, 34% said they expect to try a new retailer in the coming weeks to get the products they want and to adjust their shopping budget. What did shoppers buy as the virus began to spread in the United States? Forty-six percent said they spent more on groceries and essentials. Retail channels seeing the biggest surge in shopping trips when COVID-19 began were online (+93%) and convenience stores (+67%), followed by drugstores (+45%), warehouse clubs (41%), supermarkets (+39%), dollar stores (+38%) and mass merchants (+23%). The average number of retailers shopped jumped to 5.1 as the outbreak got under way from 4.1 previously, the study said, noting that the one extra visit represented 129 million more retail trips for the week of March 15 to 21 (after President Trump declared coronavirus a national emergency). Related: More grocery shoppers making their first-ever online orders during pandemicĪs a result, customers expanded their “repertoire of retailers,” according to Kantar.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |